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English
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Verbeke, Wim
22
Verbeke, Willem
21
Puntoni, Stefano
10
Bagozzi, Richard P.
8
Ouwerkerk, Cok
3
Peelen, Ed
3
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3
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2
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2
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2
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2
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2
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de Barcellos, Marcia D.
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1
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European journal of marketing : EJM
4
Journal of the Academy of Marketing Science
4
European review of agricultural economics : ERAE
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of food products marketing
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Energy policy
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Psychology & marketing
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Belgisch tijdschrift voor sociale zekerheid
1
Business strategy review
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Human performance
1
Human resource management
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of euro-marketing
1
Journal of labor economics
1
Journal of management : JOM
1
Journal of management studies : JMS
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Risk analysis : an international journal
1
The Estey Centre journal of international law and trade policy
1
The Lahore journal of economics
1
The journal of development studies : JDS
1
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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OLC EcoSci
ECONIS (ZBW)
227
RePEc
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Other ZBW resources
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EconStor
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BASE
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USB Cologne (EcoSocSci)
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Meaning Matters
Puntoni, Stefano
;
Schroeder, Jonathan
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-65
Persistent link: https://www.econbiz.de/10008428587
Saved in:
2
Bilingualism and the Emotional Intensity of Advertising Language
Puntoni, Stefano
;
de Langhe, Bart
;
van Osselaer, Stijn M.J.
- In:
Journal of consumer research : JCR ; an …
35
(
2009
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10008233217
Saved in:
3
Social Context and Advertising Memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10007719278
Saved in:
4
Gender Identity Salience and Perceived Vulnerability to Breast Cancer
Puntoni, Stefano
;
Sweldens, Steven
;
Tavassoli, Nader T
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 413-425
Persistent link: https://www.econbiz.de/10009966631
Saved in:
5
Meaning Matters
Puntoni, Stefano
;
Schroeder, Jonathan
;
Ritson, Mark
- In:
International journal of advertising : the quarterly …
39
(
2010
)
2
,
pp. 51-65
Persistent link: https://www.econbiz.de/10009976429
Saved in:
6
Two Birds and One Stone
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
International journal of advertising : the quarterly …
40
(
2011
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10009976458
Saved in:
7
Identity-based consumer behavior
Reed, Americus
;
Forehand, Mark R.
;
Puntoni, Stefano
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10010050355
Saved in:
8
Assessing Marketing Performance: Reasons for Metrics Selection
Ambler, Tim
;
Kokkinaki, Flora
;
Puntoni, Stefano
- In:
Journal of marketing management : MM
20
(
2004
)
3-4
,
pp. 475-498
Persistent link: https://www.econbiz.de/10006963904
Saved in:
9
Two Birds and One Stone
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10008885215
Saved in:
10
EXECUTIVE SUMMARY: MAKING CANCER DETECTION COMPELLING
Puntoni, Stefano
;
Sweldens, Steven
;
Tavassoli, Nader T
- In:
Business strategy review
22
(
2011
)
4
,
pp. 72-73
Persistent link: https://www.econbiz.de/10009803179
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