//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumers' green involvement a...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
7
Language
All
Undetermined
7
Author
All
Matthes, Jörg
7
Schemer, Christian
5
Wirth, Werner
5
Kissling, Anna-Katerina
2
Bondarenko, Olha
1
Gutteling, Jan
1
Keller, Hubert B
1
Krakau, Tristan
1
Meijnders, Anneloes
1
Midden, Cees
1
Olofsson, Anna
1
Pachoud, Nadine
1
Rusanen, Maria
1
Schönecker, Holger
1
Textor, Samuel
1
Öhman, Susanna
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Euroheat & power : Kraft-Wärme-Kopplung, Nah-/Fernwärme, Contracting
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Psychology & marketing
1
Risk analysis : an international journal
1
Source
All
OLC EcoSci
ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I See What You Don't See
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
International journal of advertising : the quarterly …
40
(
2011
)
4
,
pp. 85-101
Persistent link: https://www.econbiz.de/10009976487
Saved in:
2
Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
Journal of current issues and research in advertising : …
33
(
2011
)
1
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010033587
Saved in:
3
The Role of Similarity Cues in the Development of Trustin Sources of Information About GM Food
Meijnders, Anneloes
;
Midden, Cees
;
Olofsson, Anna
; …
- In:
Risk analysis : an international journal
29
(
2009
)
8
,
pp. 1116-1128
Persistent link: https://www.econbiz.de/10008310612
Saved in:
4
Does "Passing the Courvoisier" always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10008103825
Saved in:
5
Infrarotkameras zur Temperaturmessung bei thermischen Prozessen Energieeffiziente Prozessführung
Krakau, Tristan
;
Schönecker, Holger
;
Keller, Hubert B
; …
- In:
Euroheat & power : Kraft-Wärme-Kopplung, …
39
(
2010
)
12
,
pp. 28-34
Persistent link: https://www.econbiz.de/10008766197
Saved in:
6
More than meets the eye: Investigating the hidden impact of brand placements in television magazines
Matthes, Jörg
;
Schemer, Christian
;
Wirth, Werner
- In:
International journal of advertising : the quarterly …
26
(
2007
)
4
,
pp. 477-504
Persistent link: https://www.econbiz.de/10008125014
Saved in:
7
I See What You Don't See
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 85-101
Persistent link: https://www.econbiz.de/10009811394
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->