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Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 65 (2012) 10, pp. 1399-1408
Persistent link: https://www.econbiz.de/10010002835
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Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 32 (2004) 1, pp. 80-95
Persistent link: https://www.econbiz.de/10006150829
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Marketing orientation in the top 200 British charity organizations and its impact on their performance
Balabanis, George; Stables, Ruth E.; Phillips, Hugh C. - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 583-603
Persistent link: https://www.econbiz.de/10006100328
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Bases of e-store loyalty: Perceived switching barriers and satisfaction
Balabanis, George; Reynolds, Nina; Simintiras, Antonis - In: Journal of business research : JBR 59 (2006) 2, pp. 214-224
Persistent link: https://www.econbiz.de/10006713660
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Tailoring Online Retail Strategies to Increase Customer Satisfaction and Loyalty
Souitaris, Vangelis; Balabanis, George - In: Long range planning : LRP ; international journal of … 40 (2007) 2, pp. 244-261
Persistent link: https://www.econbiz.de/10007744844
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Brand Origin Identification by Consumers: A Classification Perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10007908107
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Matching Modes of Export Strategy Development to Different Environmental Conditions
Balabanis, George; Spyropoulou, Stavroula - In: British journal of management : BJM 18 (2007) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10007607288
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In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George; Mueller, Rene Dentiste; Melewar, T. C. - In: International journal of business and globalisation : IJBG 1 (2007) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10009883194
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A Conceptual Stress‐Coping Model of Factors Influencing Marketplace Engagement of Visually Impaired Consumers
BALABANIS, GEORGE; MITCHELL, VINCENT WAYNE; BRUCE, IAN; … - In: Journal of consumer affairs : official publication of … 46 (2012) 3, pp. 485-506
Persistent link: https://www.econbiz.de/10010022915
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The human values' lenses of country of origin images
Balabanis, George; Mueller, Rene; Melewar, T.C. - In: International marketing review 19 (2002) 6, pp. 582-610
Persistent link: https://www.econbiz.de/10006261146