Narrow search
Showing 1 - 10 of 24
Cover Image
But It's Doctor Recommended and I Read the Fine Print: Antecedents to Drug Companies' Perceived Credibility
Park, Jin Seong; Hoy, Mariea Grubbs - In: Health marketing quarterly 30 (2013) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10010088300
Cover Image
When Numbers Count: Framing, Subjective Numeracy, and the Effects of Message Quantification in Direct-to-Consumer Prescription Drug Advertisements
Ju, Ilwoo; Park, Jin Seong - In: Journal of promotion management : JPM 19 (2013) 4, pp. 488-506
Persistent link: https://www.econbiz.de/10010169606
Cover Image
The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression
Park, Jin Seong; Grow, Jean M. - In: Journal of business ethics : JOBE 79 (2008) 4, pp. 379-394
Persistent link: https://www.econbiz.de/10007996077
Cover Image
The Role of Account Planning in U.S. Agencies - A national survey of 345 U.S. account planners reveals that planning is well integrated into U.S. advertising agencies with regard t...
Morrison, Margaret; Haley, Eric - In: Journal of advertising research 46 (2006) 1, pp. 124-131
Persistent link: https://www.econbiz.de/10007378747
Cover Image
Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
Kim, Sora; Haley, Eric; Lee, Yoon-Joo - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 37-48
Persistent link: https://www.econbiz.de/10008167831
Cover Image
The Role of Gender and Message Strategy in the Perception of Advocacy Advertising
Lee, Yoon-Joo; Haley, Eric; Johnson Avery, Elizabeth - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10008438578
Cover Image
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora; Haley, Eric; Koo, Gi-Yong - In: International journal of advertising : the quarterly … 38 (2009) 3, pp. 67-81
Persistent link: https://www.econbiz.de/10009976403
Cover Image
The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions
LEE, TAEJUN (DAVID); YUN, TAI WOONG; HALEY, ERIC - In: Journal of consumer affairs : official publication of … 46 (2012) 2, pp. 260-288
Persistent link: https://www.econbiz.de/10009989104
Cover Image
The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo; Haley, Eric; Mark, Aimee Y. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 192-210
Persistent link: https://www.econbiz.de/10009999433
Cover Image
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun (David); Yun, TaiWoong; Haley, Eric - In: The journal of services marketing 27 (2013) 2, pp. 104-117
Persistent link: https://www.econbiz.de/10010099426