//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer-based brand equity me...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
81
Language
All
Undetermined
73
English
8
Author
All
Cadogan, John W.
38
Veloutsou, Cleopatra
27
Christodoulides, George
20
Lee, Nick
10
Michaelidou, Nina
6
Moutinho, Luiz
6
Sundqvist, Sanna
6
Chamberlain, Laura
5
Gilbert, G.Ronald
5
Diamantopoulos, Adamantios
4
Leek, Sheena
4
Puumalainen, Kaisu
4
Salminen, Risto T.
4
Story, Vicky M.
4
de Chernatony, Leslie
4
Boso, Nathaniel
3
Goode, Mark M.H.
3
Jevons, Colin
3
Procter, David B.
3
Simintiras, Antonis C.
3
Souchon, Anne L.
3
Chernatony, Leslie de
2
Cottam, Susan
2
Cui, Charles C.
2
Farrell, Andrew M.
2
Hart, Cathy
2
Howell, Roy D.
2
Reed, Gary
2
Rigdon, Edward E.
2
Siamagka, Nikoletta Theofania
2
Siguaw, Judy A.
2
Stachow, Grazyna
2
Abimbola, Temi
1
Argyriou, Evmorfia
1
Beynon, Malcolm J.
1
Bonhomme, Jennifer
1
Coleman, Darren
1
Costa, Andrew
1
Davies, Fiona
1
De Chernatony, Leslie
1
more ...
less ...
Published in...
All
Journal of business research : JBR
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing management : MM
10
European journal of marketing : EJM
9
AMS review : official publication of the Academy of Marketing Science
5
International marketing review
4
The journal of services marketing
4
Journal of advertising research
3
The service industries journal
3
European management journal : publ. twice a year for the Scottish Business School
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Marketing theory
2
Global review of business and economic research
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International small business journal
1
Journal of business venturing
1
Journal of financial services marketing : JFSM
1
Journal of marketing communications
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
152
Other ZBW resources
84
RePEc
11
ArchiDok
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
81
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Introduction: Thought leadership in brand management
Jevons, Colin
;
Veloutsou, Cleopatra
;
Christodoulides, George
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1111-1113
Persistent link: https://www.econbiz.de/10008640051
Saved in:
2
A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, George
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10010138850
Saved in:
3
Introduction: Special issue on advances in brand management
de Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-291
Persistent link: https://www.econbiz.de/10008895055
Saved in:
4
Introduction: Special issue on advances in brand management
de Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10008172976
Saved in:
5
Branding in the post-internet era
Christodoulides, George
- In:
Marketing theory
9
(
2009
)
1
,
pp. 141-144
Persistent link: https://www.econbiz.de/10009870697
Saved in:
6
Brands as relationship facilitators in consumer markets
Veloutsou, Cleopatra
- In:
Marketing theory
9
(
2009
)
1
,
pp. 127-130
Persistent link: https://www.econbiz.de/10009870700
Saved in:
7
Conceptualising and Measuring the Equity of Online Brands
Christodoulides, George
;
De Chernatony, Leslie
;
Furrer, …
- In:
Journal of marketing management : MM
22
(
2006
)
7-8
,
pp. 799-826
Persistent link: https://www.econbiz.de/10007376607
Saved in:
8
Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George
;
Michaelidou, Nina
- In:
Journal of marketing management : MM
27
(
2011
)
1
,
pp. 181-198
Persistent link: https://www.econbiz.de/10008786263
Saved in:
9
Next-Generation Mobile Marketing: How Young Consumers React to Bluetooth-Enabled Advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008241771
Saved in:
10
Memo to Marketers: Quantitative Evidence for Change — How User-Generated Content Really Affects Brands
Christodoulides, George
;
Jevons, Colin
;
Bonhomme, Jennifer
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10009962924
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->