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"When experience matters": building and measuring hotel brand equity: The customers' perspective
So, Kevin Kam Fung; King, Ceridwyn - In: International journal of contemporary hospitality management 22 (2010) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10008437476
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The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley A.; … - In: International journal of hospitality management 34 (2013), pp. 31-41
Persistent link: https://www.econbiz.de/10010121489
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The influence of service brand orientation on hotel employees’ attitude and behaviors in China
King, Ceridwyn; So, Kevin Kam Fung; Grace, Debra - In: International journal of hospitality management 34 (2013), pp. 172-180
Persistent link: https://www.econbiz.de/10010121505
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The Influence of Online Reviews on Consumers' Attributions of Service Quality and Control for Service Standards in Hotels
Browning, Victoria; So, Kevin Kam Fung; Sparks, Beverley - In: Journal of travel and tourism marketing 30 (2013) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10010087646
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Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm
King, Ceridwyn; Grace, Debra - In: The journal of services marketing 20 (2006) 6-7, pp. 369-380
Persistent link: https://www.econbiz.de/10007378838
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Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm
King, Ceridwyn; Grace, Debra - In: The journal of services marketing 20 (2006) 6, pp. 369-380
Persistent link: https://www.econbiz.de/10007295692
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Exploring the role of employees in the delivery of the brand: a case study approach
King, Ceridwyn; Grace, Debra - In: Qualitative market research : an international journal 8 (2005) 3, pp. 277-295
Persistent link: https://www.econbiz.de/10006014418
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"One size doesn't fit all": Tourism and hospitality employees' response to internal brand management
King, Ceridwyn - In: International journal of contemporary hospitality management 22 (2010) 4, pp. 517-535
Persistent link: https://www.econbiz.de/10008762738
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"One size doesn't fit all": Tourism and hospitality employees' response to internal brand management
King, Ceridwyn - In: International journal of contemporary hospitality management 22 (2010) 4, pp. 517-535
Persistent link: https://www.econbiz.de/10008418163
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Building and measuring employee-based brand equity
King, Ceridwyn; Grace, Debra - In: European journal of marketing : EJM 44 (2010) 7, pp. 938-972
Persistent link: https://www.econbiz.de/10008437651