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What Separates Japanese New Product Winners from Losers
Song, X.Michael; Parry, Mark E. - In: The journal of product innovation management : an … 13 (1996) 5, pp. 422-439
Persistent link: https://www.econbiz.de/10007325530
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Teamwork Barriers in Japanese High-Technology Firms: The Sociocultural Differences Between R&D and Marketing Managers
Song, X.Michael; Parry, Mark E. - In: The journal of product innovation management : an … 14 (1997) 5, pp. 356-367
Persistent link: https://www.econbiz.de/10007367824
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R&D-Marketing Integration in Japanese High-Technology Firms: Hypotheses and Empirical Evidence
Song, X.Michael; Parry, Mark E. - In: Journal of the Academy of Marketing Science 21 (1993) 2, pp. 125-134
Persistent link: https://www.econbiz.de/10006156029
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Market share and ROI: Observing the effect of unobserved variables
Ailawadi, Kusum L.; Farris, Paul W.; Parry, Mark E. - In: International journal of research in marketing : IJRM ; … 16 (1999) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10006196036
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A Cross-National Comparative Study of New Product Development Processes: Japan and the United States
Song, X.Michael; Parry, Mark E. - In: Journal of marketing 61 (1997) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10005984701
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Share and Growth Are Not Good Predictors of the Advertising and Promotion-Sales Ratio
Ailawadi, Kusum L.; Farris, Paul W.; Parry, Mark E. - In: Journal of marketing 58 (1994) 1, pp. 86-97
Persistent link: https://www.econbiz.de/10006002323
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A Note on Multi-regional Marketing
Ingene, Charles A.; Parry, Mark E. - In: Management science : journal of the Institute for … 41 (1995) 7, pp. 1194-1201
Persistent link: https://www.econbiz.de/10006102783
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On the Use of Polynomial Regression Equations as an Alternative to Difference Scores in Organizational Research
Edwards, Jeffrey R.; Parry, Mark E. - In: Academy of Management journal : AMJ 36 (1993) 6, pp. 1577-1613
Persistent link: https://www.econbiz.de/10006121665
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Coordination and Manufacturer Profit Maximization: The Multiple Retailer Channel
Ingene, Charles A.; Parry, Mark E. - In: Journal of retailing 71 (1995) 2, pp. 129-152
Persistent link: https://www.econbiz.de/10006635616
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The Determinants of Japanese New Product Successes
Song, X.Michael; Parry, Mark E. - In: Journal of marketing research : JMR 34 (1997) 1, pp. 64-76
Persistent link: https://www.econbiz.de/10006675256