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Parry, Mark E.
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Song, X.Michael
9
Song, Michael
5
Ingene, Charles A.
4
Cao, Qing
3
Ailawadi, Kusum L.
2
Farris, Paul W.
2
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of the Academy of Marketing Science
3
Decision support systems : DSS ; the international journal
2
Journal of marketing
2
Academy of Management journal : AMJ
1
Annals of operations research
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Journal of business venturing
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Journal of marketing research : JMR
1
Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
ECONIS (ZBW)
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2
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1
What Separates Japanese New Product Winners from Losers
Song, X.Michael
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
13
(
1996
)
5
,
pp. 422-439
Persistent link: https://www.econbiz.de/10007325530
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2
Teamwork Barriers in Japanese High-Technology Firms: The Sociocultural Differences Between R&D and Marketing Managers
Song, X.Michael
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
14
(
1997
)
5
,
pp. 356-367
Persistent link: https://www.econbiz.de/10007367824
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3
R&D-Marketing Integration in Japanese High-Technology Firms: Hypotheses and Empirical Evidence
Song, X.Michael
;
Parry, Mark E.
- In:
Journal of the Academy of Marketing Science
21
(
1993
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10006156029
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4
Market share and ROI: Observing the effect of unobserved variables
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
- In:
International journal of research in marketing : IJRM ; …
16
(
1999
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10006196036
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5
A Cross-National Comparative Study of New Product Development Processes: Japan and the United States
Song, X.Michael
;
Parry, Mark E.
- In:
Journal of marketing
61
(
1997
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10005984701
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6
Share and Growth Are Not Good Predictors of the Advertising and Promotion-Sales Ratio
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
- In:
Journal of marketing
58
(
1994
)
1
,
pp. 86-97
Persistent link: https://www.econbiz.de/10006002323
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7
A Note on Multi-regional Marketing
Ingene, Charles A.
;
Parry, Mark E.
- In:
Management science : journal of the Institute for …
41
(
1995
)
7
,
pp. 1194-1201
Persistent link: https://www.econbiz.de/10006102783
Saved in:
8
On the Use of Polynomial Regression Equations as an Alternative to Difference Scores in Organizational Research
Edwards, Jeffrey R.
;
Parry, Mark E.
- In:
Academy of Management journal : AMJ
36
(
1993
)
6
,
pp. 1577-1613
Persistent link: https://www.econbiz.de/10006121665
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9
Coordination and Manufacturer Profit Maximization: The Multiple Retailer Channel
Ingene, Charles A.
;
Parry, Mark E.
- In:
Journal of retailing
71
(
1995
)
2
,
pp. 129-152
Persistent link: https://www.econbiz.de/10006635616
Saved in:
10
The Determinants of Japanese New Product Successes
Song, X.Michael
;
Parry, Mark E.
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 64-76
Persistent link: https://www.econbiz.de/10006675256
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