Narrow search
Showing 1 - 5 of 5
Cover Image
Gain the most from your marketing spend on loyalty
Balakrishnan, Melodena Stephens - In: Business strategy series 12 (2011) 5, pp. 219-225
Persistent link: https://www.econbiz.de/10009896496
Cover Image
Marketing an Islamic index: perceived value of KMI30 Index
Sayani, Hameedah; Balakrishnan, Melodena Stephens - In: Management research review 36 (2013) 4, pp. 326-358
Persistent link: https://www.econbiz.de/10010093172
Cover Image
Methods to increase research output: some tips looking at the MENA region
Balakrishnan, Melodena Stephens - In: International journal of emerging markets 8 (2013) 3, pp. 215-239
Persistent link: https://www.econbiz.de/10010134685
Cover Image
Strategic branding of destinations: a framework
Balakrishnan, Melodena Stephens - In: European journal of marketing : EJM 43 (2009) 5, pp. 611-629
Persistent link: https://www.econbiz.de/10008257206
Cover Image
Protecting from brand burn during times of crisis: Mumbai 26/11: a case of the Taj Mahal Palace and Tower Hotel
Balakrishnan, Melodena Stephens - In: Management research review 34 (2011) 12, pp. 1309-1335
Persistent link: https://www.econbiz.de/10009799296