Narrow search
Showing 1 - 7 of 7
Cover Image
Business to business governance structure and marketing strategy
Paswan, Audhesh K.; Guzmán, Francisco; Blankson, Charles - In: Industrial marketing management : the international … 41 (2012) 6, pp. 908-919
Persistent link: https://www.econbiz.de/10010023439
Cover Image
The Ian's pizza tribe: Reconceptualizing cross-cultural research in the digital age
Henderson, Geraldine Rosa; Guzmán, Francisco; Huff, Lenard - In: Journal of business research : JBR 66 (2013) 3, pp. 283-287
Persistent link: https://www.econbiz.de/10010065587
Cover Image
Public-private collaborations: branded public services?
Guzmán, Francisco; Sierra, Vicenta - In: European journal of marketing : EJM 46 (2012) 7, pp. 994-1013
Persistent link: https://www.econbiz.de/10009993584
Cover Image
Hope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear
Spears, Nancy E; Blankson, Charles; Guzmán, Francisco - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10010033584
Cover Image
Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries
Guzmán, Francisco; Paswan, Audhesh K. - In: Journal of international marketing 17 (2009) 3, pp. 71
Persistent link: https://www.econbiz.de/10008284258
Cover Image
Market orientation and design orientation: a management model
Moll, Isa; Montaña, Jordi; Guzmán, Francisco; … - In: Journal of marketing management : MM 23 (2007) 9-10, pp. 861-876
Persistent link: https://www.econbiz.de/10007901892
Cover Image
Branding and design management: a brand design management model
Montaña, Jordi; Guzmán, Francisco; Moll, Isa - In: Journal of marketing management : MM 23 (2007) 9-10, pp. 829-840
Persistent link: https://www.econbiz.de/10007901894