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Drawing Inferences About Others on the Basis of Corporate Associations
Yoon, Yeosun; Gürhan-Canli, Zeynep; Bozok, Beyza - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 167-173
Persistent link: https://www.econbiz.de/10006149009
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When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk
Gürhan-Canli, Zeynep; Batra, Rajeev - In: Journal of marketing research : JMR 41 (2004) 2, pp. 197-205
Persistent link: https://www.econbiz.de/10006646963
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The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations
Gürhan-Canli, Zeynep - In: Journal of consumer research : JCR ; an … 30 (2003) 1, pp. 105-114
Persistent link: https://www.econbiz.de/10006650397
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Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts
Sen, Sankar; Gürhan-Canli, Zeynep; Morwitz, Vicki - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 399-417
Persistent link: https://www.econbiz.de/10006656188
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The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective
Ahluwalia, Rohini; Gürhan-Canli, Zeynep - In: Journal of consumer research : JCR ; an … 27 (2000) 3, pp. 371-381
Persistent link: https://www.econbiz.de/10006660725
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Cultural Variations in Country of Origin Effects
Gürhan-Canli, Zeynep; Maheswaran, Durairaj - In: Journal of marketing research : JMR 37 (2000) 3, pp. 309-317
Persistent link: https://www.econbiz.de/10006661871
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Determinants of Country-of-Origin Evaluations
Gürhan-Canli, Zeynep; Maheswaran, Durairaj - In: Journal of consumer research : JCR ; an … 27 (2000) 1, pp. 96-108
Persistent link: https://www.econbiz.de/10006662434
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"My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
Swaminathan, Vanitha; Page, Karen L.; Gürhan-Canli, Zeynep - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 248-259
Persistent link: https://www.econbiz.de/10007763385
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Effect of Regulatory Focus on Selective Information Processing
Yoon, Yeosun; Sarial-Abi, Gülen; Gürhan-Canli, Zeynep - In: Journal of consumer research : JCR ; an … 39 (2012) 1, pp. 93-111
Persistent link: https://www.econbiz.de/10009982577
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Base-Rate Information in Consumer Attributions of Product-Harm Crises
Lei, Jing; Dawar, Niraj; Gürhan-Canli, Zeynep - In: Journal of marketing research : JMR 49 (2012) 3, pp. 336-349
Persistent link: https://www.econbiz.de/10009985822