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Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.; Pillai, Deepa; Balasubramanian, Siva K. - In: The journal of product & brand management 19 (2010) 7, pp. 487-496
Persistent link: https://www.econbiz.de/10008720143
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Message exposure with friends: The role of social context on attitudes toward prominently placed brands
Coker, Kesha K.; Altobello, Suzanne A.; … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 102-111
Persistent link: https://www.econbiz.de/10010094866
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Feeling the urge : affect in impulsive and compulsive buying
Flight, Richard L.; Rountree, Melissa Markley; Beatty, … - In: Journal of marketing theory and practice 20 (2012) 4, pp. 453-465
Persistent link: https://www.econbiz.de/10010076435
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A study of perceived innovation characteristics across cultures and stages of diffusion
Flight, Richard L.; Allaway, Arthur W.; Kim, Wan-min; … - In: Journal of marketing theory and practice 19 (2011) 1, pp. 109-125
Persistent link: https://www.econbiz.de/10009884961
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A market-level model of relationship regulation
Flight, Richard L.; Henley, John R.; Robicheaux, Robert A. - In: Journal of business research : JBR 61 (2008) 8, pp. 850-858
Persistent link: https://www.econbiz.de/10008065131
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Characteristics-based innovation adoption: scale and model validation
Flight, Richard L.; D'Souza, Giles; Allaway, Arthur W. - In: The journal of product & brand management 20 (2011) 5, pp. 343-356
Persistent link: https://www.econbiz.de/10009286339