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Torres, Ivonne M.
11
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4
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3
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3
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2
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Journal of business ethics : JOBE
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OLC EcoSci
ECONIS (ZBW)
54
Other ZBW resources
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RePEc
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1
Internet commerce in Jordanian firms
Al-Shaikh, Mustafa S.
;
Torres, Ivonne M.
;
Zúñiga, …
- In:
Journal of internet commerce
9
(
2010
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10009853599
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2
Strategic positioning in Romanian higher education
Niculescu, Mihai
- In:
Journal of organizational change management
19
(
2006
)
6
,
pp. 725-737
Persistent link: https://www.econbiz.de/10007305425
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3
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10010093122
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4
One-to-One and One-to-Many Business Relationship Marketing: Toward a Theoretical Framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10010157590
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5
Social meaning in supermarkets as a direct route to improve parents' fruit and vegetable purchases
Payne, Collin R.
;
Niculescu, Mihai
- In:
Agricultural and resource economics review : ARER
41
(
2012
)
1
,
pp. 124-137
Persistent link: https://www.econbiz.de/10010048559
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6
Observations - Hispanic-targeted Advertising: More Sales? This study uses sales data to evaluate whether a Hispanic-targeting plus general advertising policy is superior to a gener...
Torres, Ivonne M.
;
Gelb, Betsy D.
- In:
Journal of advertising research
42
(
2002
)
6
,
pp. 69-76
Persistent link: https://www.econbiz.de/10006507770
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7
Services' influence on minority portrayals in magazine advertising
Briggs, Elten
;
Landry, Timothy D.
;
Torres, Ivonne M.
- In:
The journal of services marketing
24
(
2010
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10008418645
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8
A tale of two theories: Sympathy or competition?
Torres, Ivonne M.
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10007594705
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9
What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement
Torres, Ivonne M.
;
Luna-Nevarez, Cuauhtemoc
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10009974248
Saved in:
10
Advertising and Internet content providers : creating a market for information
Kopf, Dennis A.
;
Torres, Ivonne M.
;
Ciganek, Andrew P.
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 81-99
Persistent link: https://www.econbiz.de/10010075801
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