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ECONIS (ZBW)
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1
Testing U.S. Advertising Belief and Attitude Measures in France
Truong, Yann
;
Mccoll, Rod
;
Descubes, Irena
- In:
Journal of euro-marketing
18
(
2008
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10008242944
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2
Testing U.S. Advertising Belief and Attitude Measures in France
Truong, Yann
;
Mccoll, Rod
;
Descubes, Irena
- In:
Journal of euro-marketing
18
(
2009
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10008258719
Saved in:
3
Foreign direct investment and economic growth in East Asia and Latin America
Elahee, Mohammad Niamat
;
Pagán, José A.
- In:
Journal of emerging markets
4
(
1999
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10009894026
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4
Trust and negotiation tactics: perceptions about business-to-business negotiations in Mexico
Elahee, Mohammad
;
Brooks, Charles M.
- In:
The journal of business & industrial marketing
19
(
2004
)
6
,
pp. 397-404
Persistent link: https://www.econbiz.de/10007026382
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5
The Effects of Facial Attractiveness and Gender on Customer Evaluations During A Web-Video Sales Encounter
McColl, Rod
;
Truong, Yann
- In:
The journal of personal selling & sales management
33
(
2013
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10010059749
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6
The Effect of Verbalized Emotions on Loyalty in Written Complaints
Mattsson, Jan
;
Lemmink, Jos
;
Mccoll, Rod
- In:
Total quality management & business excellence : an …
15
(
2004
)
7
,
pp. 941-958
Persistent link: https://www.econbiz.de/10007153238
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7
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-727
Persistent link: https://www.econbiz.de/10008735157
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8
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-356
Persistent link: https://www.econbiz.de/10008450940
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9
Common mistakes in designing and implementing service guarantees
McColl, Rod
;
Mattsson, Jan
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 451-462
Persistent link: https://www.econbiz.de/10009329187
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10
Intrinsic motivations, self-esteem, and luxury goods consumption
Truong, Yann
;
McColl, Rod
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 555-562
Persistent link: https://www.econbiz.de/10009331039
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