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Crafting Brand Authenticity: The Case of Luxury Wines link rid="en100">*
Beverland, Michael B. - In: Journal of management studies : JMS 42 (2005) 5, pp. 1003-1030
Persistent link: https://www.econbiz.de/10005880671
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Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms
Beverland, Michael B.; Ewing, Michael T.; Jekanyika … - In: Industrial marketing management : the international … 35 (2006) 3, pp. 383-393
Persistent link: https://www.econbiz.de/10006228380
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Managing the Design Innovation-Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives
Beverland, Michael B. - In: The journal of product innovation management : an … 22 (2005) 2, pp. 193-207
Persistent link: https://www.econbiz.de/10006229872
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GLOBAL PERSPECTIVES - Organizational Life Cycles in Small New Zealand Wineries
Beverland, Michael B.; Lockshin, Lawrence S. - In: Journal of small business management : JSBM ; a joint … 39 (2001) 4, pp. 354-362
Persistent link: https://www.econbiz.de/10005947305
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Exploring consumer conflict management in service encounters
Beverland, Michael B.; Kates, Steven M.; Lindgreen, Adam; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 617-634
Persistent link: https://www.econbiz.de/10008447600
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Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performancesThis paper forms part of Research Projects DP0664943 and DP09851...
Beverland, Michael B.; Farrelly, Francis; Quester, … - In: Psychology & marketing 27 (2010) 7, pp. 698-717
Persistent link: https://www.econbiz.de/10008430832
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Understanding retail experiences -- The case for ethnography
Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen; … - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 751-780
Persistent link: https://www.econbiz.de/10007888401
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KEYNOTE - What Does It Mean to Be Design-led? Can your firm rightly be characterized as one that is design-led? What are the criteria? Based on their research, these authors have i...
Beverland, Michael B.; Farrelly, Francis J. - In: Design management review 18 (2007) 4, pp. 10-17
Persistent link: https://www.econbiz.de/10007897293
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Implementing market orientation in industrial firms: A multiple case study
Beverland, Michael B.; Lindgreen, Adam - In: Industrial marketing management : the international … 36 (2007) 4, pp. 430-442
Persistent link: https://www.econbiz.de/10007724999
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Unleashing the animal within: Exploring consumers zoomorphic identity motives
Healy, Michael John; Beverland, Michael B. - In: Journal of marketing management : MM 29 (2013) 1, pp. 225-248
Persistent link: https://www.econbiz.de/10010093128