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Yani-de-Soriano, Mirella
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ECONIS (ZBW)
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Laddering in the practice of marketing research: barriers and solutions
Veludo-de-Oliveira, Tania Modesto
;
Ikeda, Ana Akemi
; …
- In:
Qualitative market research : an international journal
9
(
2006
)
3
,
pp. 297-306
Persistent link: https://www.econbiz.de/10007276841
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2
Researching consumers in multicultural societies: Emerging methodological issues
Slater, Stephanie
;
Yani-de-Soriano, Mirella
- In:
Journal of marketing management : MM
26
(
2010
)
11
,
pp. 1143-1161
Persistent link: https://www.econbiz.de/10008707607
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3
Revisiting Drucker's theory: Has consumerism led to the overuse of marketing?
Yani-de-Soriano, Mirella
;
Slater, Stephanie
- In:
Journal of management history : JMH
15
(
2009
)
4
,
pp. 452-467
Persistent link: https://www.econbiz.de/10009965369
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4
Guest Editorial: Corporate Social Responsibility in Controversial Industry Sectors
Lindgreen, Adam
;
Maon, François
;
Reast, Jon
; …
- In:
Journal of business ethics : JOBE
110
(
2012
)
4
,
pp. 393-396
Persistent link: https://www.econbiz.de/10010032691
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5
Can an Industry Be Socially Responsible If Its Products Harm Consumers? The Case of Online Gambling
Yani-de-Soriano, Mirella
;
Javed, Uzma
;
Yousafzai, Shumaila
- In:
Journal of business ethics : JOBE
110
(
2012
)
4
,
pp. 481-498
Persistent link: https://www.econbiz.de/10010032698
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6
Understanding customer-specific factors underpinning internet banking adoption
Yousafzai, Shumaila
;
Yani-de-Soriano, Mirella
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009825865
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7
Strategies for building and communicating trust in electronic banking: A field experiment
Yousafzai, Shumaila Y.
;
Pallister, John G.
;
Foxall, …
- In:
Psychology & marketing
22
(
2005
)
2
,
pp. 181
Persistent link: https://www.econbiz.de/10006956354
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8
A proposed model of e-trust for electronic banking
Yousafzai, Shumaila Y.
;
Pallister, John G.
;
Foxall, …
- In:
Technovation : the international journal of …
23
(
2003
)
11
,
pp. 847-860
Persistent link: https://www.econbiz.de/10006820802
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