Researching consumers in multicultural societies: Emerging methodological issues
Year of publication: |
2010
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Authors: | Slater, Stephanie ; Yani-de-Soriano, Mirella |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 26.2010, 11, p. 1143-1161
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