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Management research review
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Children's influence in family buying process in India
Chaudhary, Monica
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Gupta, Aayushi
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Young consumers : insight and ideas for responsible …
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Persistent link: https://www.econbiz.de/10009984115
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Exploring the influence strategies used by children: an empirical study in India
Chaudhary, Monica
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Gupta, Aayushi
- In:
Management research review
35
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2012
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pp. 1153-1170
Persistent link: https://www.econbiz.de/10010034666
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