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Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 235-249

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Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of marketing education : JME 28 (2006) 3, pp. 193-204

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Sierra, Jeremy J.; Mcquitty, Shaun - In: The journal of services marketing 19 (2005) 6-7, pp. 392-400

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