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The role of product type and country-of-origin in decisions about choice of endorser ethnicity in advertising
Ryu, Gangseog
;
Park, Jongchul
;
Feick, Lawrence
- In:
Psychology & marketing
23
(
2006
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10007222423
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