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Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
Viswanathan, Madhubalan; Sridharan, Srinivas; Ritchie, Robin - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10010045137
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Functional Illiteracy and Nutritional Education in the United States: A Research-Based Approach to the Development of Nutritional Education Materials for Functionally Illiterate Co...
Viswanathan, Madhu; Gau, Roland - In: Journal of macromarketing : examining the interactions … 25 (2005) 2, pp. 187-201
Persistent link: https://www.econbiz.de/10006873665
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Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation
Viswanathan, Madhubalan; Seth, Anju; Gau, Roland; … - In: Journal of macromarketing : examining the interactions … 29 (2009) 4, pp. 406-426
Persistent link: https://www.econbiz.de/10008344160
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Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing
Viswanathan, Madhubalan; Sridharan, Srinivas; Gau, Roland; … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 85-94
Persistent link: https://www.econbiz.de/10008241037
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Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Phipps, Marcus; Ozanne, Lucie K.; Luchs, Michael G.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1227-1234
Persistent link: https://www.econbiz.de/10010119601
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Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces
Gau, Roland; Jae, Haeran; Viswanathan, Madhubalan - In: Journal of business research : JBR 65 (2012) 12, pp. 1683-1691
Persistent link: https://www.econbiz.de/10010046442