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Goos, Peter
27
De Pelsmacker, Patrick
18
Pelsmacker, Patrick De
17
Vandebroek, Martina
11
Geuens, Maggie
9
Jones, Bradley
9
Dens, Nathalie
7
Janssens, Wim
7
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5
Cauberghe, Verolien
4
Kessels, Roselinde
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Vermeulen, Bart
3
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de Pelsmacker, Patrick
3
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Journal of quality technology : a quarterly journal of methods, applications and related topics
12
Journal of business research : JBR
6
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
2
Journal of the Royal Statistical Society / C
2
Marketing intelligence & planning
2
Quality and reliability engineering international
2
4OR : quarterly journal of the Belgian, French and Italian Operations Research Societies
1
Environmental & resource economics
1
European journal of operational research : EJOR
1
IIE transactions / Institute of Industrial Engineers, Norcross, Ga : industrial engineering and development
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of business ethics : JOBE
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
South African journal of economic and management sciences
1
Statistica Neerlandica : journal of the Netherlands Society for Statistics and Operations Research
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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OLC EcoSci
ECONIS (ZBW)
269
RePEc
60
Other ZBW resources
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USB Cologne (EcoSocSci)
7
EconStor
3
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Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
De Pelsmacker, Patrick
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1245
Persistent link: https://www.econbiz.de/10008640033
Saved in:
2
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
De Pelsmacker, Patrick
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-195
Persistent link: https://www.econbiz.de/10008420162
Saved in:
3
Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
Purnawirawan, Nathalia
;
De Pelsmacker, Patrick
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-256
Persistent link: https://www.econbiz.de/10010015457
Saved in:
4
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie
;
De Pelsmacker, Patrick
;
Janssens, Wim
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 249-270
Persistent link: https://www.econbiz.de/10008124490
Saved in:
5
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
De Pelsmacker, Patrick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10009854243
Saved in:
6
Balance and Sequence in Online Reviews: The Wrap Effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
De Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10010060816
Saved in:
7
Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie
;
Pelsmacker, Patrick De
;
Eagle, Lynne
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
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8
The D-Optimal Design of Blocked Experiments with Mixture Components
Goos, Peter
;
Donev, Alexander N.
- In:
Journal of quality technology : a quarterly journal of …
38
(
2006
)
4
,
pp. 319-332
Persistent link: https://www.econbiz.de/10007304927
Saved in:
9
A Comparison of Criteria to Design Efficient Choice Experiments
Kessels, Roselinde
;
Goos, Peter
;
Vandebroek, Martina
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 409-419
Persistent link: https://www.econbiz.de/10007270429
Saved in:
10
Optimal versus orthogonal and equivalent-estimation design of blocked and split-plot experiments
Goos, Peter
- In:
Statistica Neerlandica : journal of the Netherlands …
60
(
2006
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10007273828
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