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Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444
Persistent link: https://www.econbiz.de/10009885181
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Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 95-97
Persistent link: https://www.econbiz.de/10009052250
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The Impact of a Centralised Organisational Structure on Marketing Standardisation Strategy and Performance: The Experience of Price, Place and Management Processes
Chung, Henry - In: Journal of global marketing 21 (2008) 2, pp. 83-108
Persistent link: https://www.econbiz.de/10008148306
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Analysing marketing customization strategies in Australasian firms: a framework for services and goods exporters
Chung, Henry - In: Asia Pacific business review 16 (2010) 4, pp. 505-526
Persistent link: https://www.econbiz.de/10008716467
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Analysis of Marketing Standardization Strategies-
Chung, Henry; Wang, Zhenni - In: Journal of global marketing 20 (2006) 1, pp. 39-60
Persistent link: https://www.econbiz.de/10007720668
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Guanxi vs. relationship marketing: Exploring underlying differences
Wang, Cheng Lu - In: Industrial marketing management : the international … 36 (2007) 1, pp. 81-86
Persistent link: https://www.econbiz.de/10007392176
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The impact of affect on service quality and satisfaction: the moderation of service contexts
Jiang, Ying; Wang, Cheng Lu - In: The journal of services marketing 20 (2006) 4, pp. 211-218
Persistent link: https://www.econbiz.de/10007288541
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The impact of affect on service quality and satisfaction: the moderation of service contexts
Jiang, Ying; Wang, Cheng Lu - In: The journal of services marketing 20 (2006) 4-5, pp. 211-218
Persistent link: https://www.econbiz.de/10007292742
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Conflict Handling Styles in International Joint Ventures: A Cross-cultural and Cross-national Comparison
Wang, Cheng Lu; Lin, Xiaohua; Chan, Allan K.K.; Shi, Yizheng - In: Management international review : mir ; journal of … 45 (2005) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10006753254
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Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance
Wang, Cheng Lu; Lin, Xiaohua - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 399-410
Persistent link: https://www.econbiz.de/10008370186