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Faseur, Tine
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Geuens, Maggie
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European journal of marketing : EJM
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OLC EcoSci
ECONIS (ZBW)
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Emotional advertising: Revisiting the role of product category
Geuens, Maggie
;
De Pelsmacker, Patrick
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-427
Persistent link: https://www.econbiz.de/10008812667
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2
On the effectiveness of ego- and other-focused ad-evoked emotions: The moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-547
Persistent link: https://www.econbiz.de/10010010199
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3
Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance
Faseur, Tine
;
Geuens, Maggie
- In:
Journal of advertising : official publication of the …
35
(
2006
)
4
,
pp. 129-142
Persistent link: https://www.econbiz.de/10008126161
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4
The Impact of Process Recovery Communication on Customer Satisfaction, Repurchase Intentions, and Word-of-Mouth Intentions
Van Vaerenbergh, Yves
;
Larivire, Bart
;
Vermeir, Iris
- In:
Journal of service research : JSR
15
(
2012
)
3
,
pp. 262-280
Persistent link: https://www.econbiz.de/10009996357
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5
Speak my language if you want my money: Service language's influence on consumer tipping behavior
Vaerenbergh, Yves Van
;
Holmqvist, Jonas
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1276-1292
Persistent link: https://www.econbiz.de/10010154351
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