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Emotional advertising: Revisiting the role of product category
Geuens, Maggie; De Pelsmacker, Patrick; Faseur, Tine - In: Journal of business research : JBR 64 (2011) 4, pp. 418-427
Persistent link: https://www.econbiz.de/10008812667
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On the effectiveness of ego- and other-focused ad-evoked emotions: The moderating impact of product type and personality
Faseur, Tine; Geuens, Maggie - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 529-547
Persistent link: https://www.econbiz.de/10010010199
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Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance
Faseur, Tine; Geuens, Maggie - In: Journal of advertising : official publication of the … 35 (2006) 4, pp. 129-142
Persistent link: https://www.econbiz.de/10008126161
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The Impact of Process Recovery Communication on Customer Satisfaction, Repurchase Intentions, and Word-of-Mouth Intentions
Van Vaerenbergh, Yves; Larivire, Bart; Vermeir, Iris - In: Journal of service research : JSR 15 (2012) 3, pp. 262-280
Persistent link: https://www.econbiz.de/10009996357
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Speak my language if you want my money: Service language's influence on consumer tipping behavior
Vaerenbergh, Yves Van; Holmqvist, Jonas - In: European journal of marketing : EJM 47 (2013) 8, pp. 1276-1292
Persistent link: https://www.econbiz.de/10010154351