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8
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Shankar, Venkatesh
42
Dotzel, Thomas
4
Malthouse, Edward C.
4
Varadarajan, Rajan
4
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3
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3
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3
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2
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2
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2
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Journal of retailing
7
MSI reports : working paper series
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Journal of marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
JMM : the international journal on media management
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service management
1
MIT sloan management review
1
Operations research, Management science : OR MS ; the international literature digest
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Review of marketing research
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The American economic review
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
ECONIS (ZBW)
187
RePEc
11
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5
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5
BASE
3
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LEGAL, DECENT, NECESSARY AND PRODUCTIVE -
Pearson, Stewart
- In:
The European business journal
10
(
1998
)
4
,
pp. 176-178
Persistent link: https://www.econbiz.de/10007347716
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2
Social Comparisons and Contributions to Online Communities: A Field Experiment on MovieLens
Chen, Yan
;
Maxwell Harper, F
;
Konstan, Joseph
;
Li, …
- In:
The American economic review
100
(
2010
)
4
,
pp. 1358-1399
Persistent link: https://www.econbiz.de/10008708234
Saved in:
3
The Geometric Law of Annual Halving
Malthouse, Edward C.
;
Raman, Kalyan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 28-35
Persistent link: https://www.econbiz.de/10010059720
Saved in:
4
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
Larivière, Bart
;
Joosten, Herm
;
Malthouse, Edward C.
; …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 268-293
Persistent link: https://www.econbiz.de/10010132553
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5
Managing Media and Advertising Change with Integrated Marketing
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Journal of advertising research
45
(
2005
)
4
,
pp. 356-361
Persistent link: https://www.econbiz.de/10006499570
Saved in:
6
Qualitative media measures : newspaper experiences
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
JMM : the international journal on media management
6
(
2004
)
1_2
,
pp. 123-130
Persistent link: https://www.econbiz.de/10009136036
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7
Innovations in Shopper Marketing: Current Insights and Future Research Issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10009177975
Saved in:
8
Innovations in Retailing
Shankar, Venkatesh
;
Yadav, Manjit S.
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009177978
Saved in:
9
How emerging markets are reshaping the innovation architecture of global firms
Shankar, Venkatesh
;
Hanson, Nicole
- In:
Review of marketing research
10
(
2013
),
pp. 191-212
Persistent link: https://www.econbiz.de/10010185766
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10
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
Lilien, Gary L.
;
Roberts, John H.
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 229-245
Persistent link: https://www.econbiz.de/10010095558
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