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Eisend, Martin
25
Kuss, Alfred
3
Jacoby, Jacob
2
Ansari, Asim
1
Brexendorf, Tim Oliver
1
Currim, Imran
1
He, Xin
1
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International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
3
Journal of the Academy of Marketing Science
3
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Journal of business economics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Psychology & marketing
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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OLC EcoSci
ECONIS (ZBW)
217
RePEc
11
EconStor
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
3
USB Cologne (business full texts)
2
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Zu viel des Guten? Zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit.
Langer, Alexandra
;
Eisend, Martin
;
Kuss, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10007978330
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2
Is VHB-JOURQUAL2 a good measure of scientific quality? : assessing the validity of the major business journal ranking in German-speaking countries
Eisend, Martin
- In:
Business research : BuR ; official open access journal …
4
(
2011
)
2
,
pp. 241-274
Persistent link: https://www.econbiz.de/10009959007
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3
Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
Morrin, Maureen
;
Jacoby, Jacob
;
Johar, Gita Venkataramani
; …
- In:
Journal of consumer research : JCR ; an …
29
(
2002
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10006653797
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4
Tracing the Impact of Item-by-ltem Information Accessing on Uncertainty Reduction
Jacoby, Jacob
;
Jaccard, James J.
;
Currim, Imran
;
Kuss, …
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10006684206
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5
Wissenschaftliche Beiträge - "Jeder Schuss ein Treffer?" . Zur Notwendigkeit empirischer Generalisierungen in der betriebswirtschaftlichen Forschung
Eisend, Martin
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
35
(
2006
)
5
,
pp. 249-253
Persistent link: https://www.econbiz.de/10007421874
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6
Two-sided messages in marketing communication — A review and preview
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-330
Persistent link: https://www.econbiz.de/10008344992
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7
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Mühlmeier, Silke
;
Tomczak, Torsten
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10008640045
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8
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin
;
Langner, Tobias
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 527-547
Persistent link: https://www.econbiz.de/10008708342
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9
A meta-analysis of gender roles in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 418-441
Persistent link: https://www.econbiz.de/10008439259
Saved in:
10
A meta-analysis of humor in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10008238816
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