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Sprott, David E.
29
Brady, Michael K.
23
Miyazaki, Anthony D.
13
Manning, Kenneth C.
7
Spangenberg, Eric R.
7
Bourdeau, Brian L.
4
Grohmann, Bianca
4
Voorhees, Clay M.
4
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3
Cronin Jr, J.Joseph
3
Cronin, J.Joseph
3
Hollebeek, Linda D.
3
Robertson, Christopher J.
3
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3
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2
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2
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2
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2
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2
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2
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2
Jr, Donald E.Stem
2
Jr, J.Joseph Cronin
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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Journal of retailing
13
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8
The journal of services marketing
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Industrial management & data systems
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
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3
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3
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2
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2
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1
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1
Journal of current issues and research in advertising : JCIRA
1
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OLC EcoSci
ECONIS (ZBW)
152
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38
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1
THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects
Muehling, Darrel D.
;
Sprott, David E.
;
Sprott, David E.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
3
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008128159
Saved in:
2
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
Sprott, David
;
Czellar, Sandor
;
Spangenberg, Eric
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10008165062
Saved in:
3
Examining the Effect of Expressing a Quantitative Goal on Consumer Savings
JOIREMAN, JEFF
;
KEES, JEREMY
;
SPROTT, DAVID
- In:
Journal of consumer affairs : official publication of …
44
(
2010
)
1
,
pp. 127-155
Persistent link: https://www.econbiz.de/10008389030
Saved in:
4
Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models
Brady, Michael K.
;
Knight, Gary A.
;
Cronin, J.Joseph
; …
- In:
Journal of retailing
81
(
2005
)
3
,
pp. 215-230
Persistent link: https://www.econbiz.de/10006605739
Saved in:
5
The good guys don't always win: the effect of valence on service perceptions and consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Jr, J.Joseph Cronin
; …
- In:
The journal of services marketing
20
(
2006
)
2-3
,
pp. 83-91
Persistent link: https://www.econbiz.de/10007273470
Saved in:
6
A Voice From the Silent Masses: An Exploratory and Comparative Analysis of Noncomplainers
Voorhees, Clay M.
;
Brady, Michael K.
;
Horowitz, David M.
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
4
,
pp. 514-527
Persistent link: https://www.econbiz.de/10007278681
Saved in:
7
A cross-sectional test of the effect and conceptualization of service value
Cronin Jr, J.Joseph
;
Brady, Michael K.
;
Brand, Richard R.
; …
- In:
The journal of services marketing
11
(
1997
)
6
,
pp. 375-391
Persistent link: https://www.econbiz.de/10007365398
Saved in:
8
Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach
Brady, Michael K.
;
Cronin Jr, J.Joseph
- In:
Journal of marketing
65
(
2001
)
3
,
pp. 34-49
Persistent link: https://www.econbiz.de/10005948229
Saved in:
9
Situational Ethics Across Borders: A Multicultural Examination
Robertson, Christopher J.
;
Crittenden, William F.
; …
- In:
Journal of business ethics : JOBE
38
(
2002
)
4
,
pp. 327-338
Persistent link: https://www.econbiz.de/10006895075
Saved in:
10
Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments
Cronin Jr, J.Joseph
;
Brady, Michael K.
;
Hult, G.Tomas M.
- In:
Journal of retailing
76
(
2000
)
2
,
pp. 193-218
Persistent link: https://www.econbiz.de/10006623701
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