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OLC EcoSci
ECONIS (ZBW)
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1
The nature and antecedents of brand equity and its dimensions
Kumar, Ravi Shekhar
;
Dash, Satyabhusan
;
Purwar, Prem Chandra
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10010121860
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2
A conceptual understanding of the impact of marketspace on the four P's of marketing
Bandyopadhyay, Nirmalya
- In:
International journal of electronic customer …
4
(
2010
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009887554
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3
Comparative Advertising in India: A Content Analysis of English Print Advertisements
Kalro, Arti
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-395
Persistent link: https://www.econbiz.de/10008452810
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4
Consumer Promotions in the Indian Market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10008813199
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5
Trust and reciprocity with transparency and repeated interactions
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 241-248
Persistent link: https://www.econbiz.de/10008382094
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6
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of marketing management : MM
26
(
2010
)
5
,
pp. 473-495
Persistent link: https://www.econbiz.de/10008416293
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7
Store environment's impact on variety seeking behavior
Mohan, Geetha
;
Sivakumaran, Bharadhwaj
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 419-429
Persistent link: https://www.econbiz.de/10009979336
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8
Deliberate Self-Indulgence versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of international consumer marketing
23
(
2011
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009988434
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9
Direct or indirect comparative ads: The moderating role of information processing modes
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10010094869
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