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From "trade loaders" to "online channel partner programs" : how trade promotion changed its face from 1990 to 2010
Ziliani, Cristina - In: European retail research 26 (2012) 2, pp. 77-96
Persistent link: https://www.econbiz.de/10010118090
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Retailing in Italy : players, strategies and trends
Ziliani, Cristina; Fornari, Edoardo; Grandi, Sebastiano; … - In: European retail research 24 (2010) 2, pp. 167-201
Persistent link: https://www.econbiz.de/10009924850
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Études - Le marketing ciblé en Italie : tendances et prévisions de développement.
Ziliani, Cristina; Bellini, Silvia - In: Revue française du marketing (2005) 203, pp. 69-82
Persistent link: https://www.econbiz.de/10007953269
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Guest Editorial
Ziliani, Cristina; Lugli, Gianpiero; Negri, Francesca - In: The international review of retail, distribution and … 21 (2011) 5, pp. 411-414
Persistent link: https://www.econbiz.de/10009798788
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Building customer loyalty in retailing: not all levers are created equal
Bellini, Silvia; Cardinali, Maria Grazia; Ziliani, Cristina - In: The international review of retail, distribution and … 21 (2011) 5, pp. 461-482
Persistent link: https://www.econbiz.de/10009798791
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Evolutions de la communication et des nouvelles technologies de l'information - L'apport des NTIC aux relations entre industriels et distributeurs.
Lugli, Gianpiero; Ziliani, Cristina - In: Revue française du marketing (2002) 189-190, pp. 93-104
Persistent link: https://www.econbiz.de/10007966102