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Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market: A study from Russia
Puzakova, Marina; Kwak, Hyokjin; Larsen Andras, Trina - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 727-765
Persistent link: https://www.econbiz.de/10008735156
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The connubial relationship between market orientation and entrepreneurial orientation
Kwak, Hyokjin; Jaju, Anupam; Puzakova, Marina; … - In: Journal of marketing theory and practice 21 (2013) 2, pp. 141-161
Persistent link: https://www.econbiz.de/10010159947
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Acquisition of resources, formal organization and entrepreneurial orientation of new ventures
Fang, Niu; Yuli, Zhang; Hongzhi, Xue - In: Journal of Chinese entrepreneurship 1 (2009) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10009890334
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Bits, Briefs, and Applications - Diagnostic Screener for Compulsive Buying: Applications to the USA and South Korea
Kwak, Hyokjin; Zinkhan, George M.; Crask, Melvin R. - In: Journal of consumer affairs : official publication of … 37 (2003) 1, pp. 161-169
Persistent link: https://www.econbiz.de/10006169518
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What Products Can Be Successfully Promoted and Sold via the Internet? - Are consumers different in terms of types of products and services sold on the internet? This online-based s...
Kwak, Hyokjin; Fox, Richard J.; Zinkhan, George M. - In: Journal of advertising research 42 (2002) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10006509569
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Advertising to 'active' viewers: Consumer attitudes in the US and South Korea
Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-76
Persistent link: https://www.econbiz.de/10008212355
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Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study
Kwak, Hyokjin; Zinkhan, George; Pan, Yue; Andras, Trina - In: Journal of international consumer marketing 20 (2008) 3-4, pp. 55-68
Persistent link: https://www.econbiz.de/10008148327
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Self-disclosure in online media: An active audience perspective
Kwak, Hyokjin - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 485-511
Persistent link: https://www.econbiz.de/10010010197
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Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and India
Kwak, Hyokjin; Jaju, Anupam; Larsen, Trina - In: Journal of the Academy of Marketing Science 34 (2006) 3, pp. 367-385
Persistent link: https://www.econbiz.de/10007263743
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Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior
Kwak, Hyokjin; Zinkhan, George; Delorme, Denise; … - In: Journal of international consumer marketing 18 (2006) 3, pp. 57-80
Persistent link: https://www.econbiz.de/10007267219