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OLC EcoSci
ECONIS (ZBW)
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The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation
Chakraborty, Goutam
;
Ball, Dwayne
;
Gaeth, Gary J.
;
Jun, …
- In:
Journal of business research : JBR
55
(
2002
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10006723920
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2
Symbolic Role of Animals in Print Advertising: Content Analysis and Conceptual Development
Spears, Nancy E.
;
Mowen, John C.
;
Chakraborty, Goutam
- In:
Journal of business research : JBR
37
(
1996
)
2
,
pp. 87-96
Persistent link: https://www.econbiz.de/10006739502
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3
Perceived travel risks regarding terrorism and disease: The case of Thailand
Rittichainuwat, Bongkosh Ngamsom
;
Chakraborty, Goutam
- In:
Tourism management : research, policies, practice
30
(
2009
)
3
,
pp. 410-418
Persistent link: https://www.econbiz.de/10008225975
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4
Planned versus unplanned timing changes in payment and product receipt: Implications for sales promotion and services management strategy
Spears, Nancy
;
Mowen, John C.
;
Chakraborty, Goutam
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10008383711
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5
Pricing risky services: preference and quality considerations
Allred, Anthony
;
Valentin, E.K.
;
Chakraborty, Goutam
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 54-61
Persistent link: https://www.econbiz.de/10008386108
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6
A Multidimensional Scale for Measuring Country Image
Lala, Vishal
;
Allred, Anthony
;
Chakraborty, Goutam
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10008241065
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7
A Multidimensional Scale for Measuring Country Image
Lala, Vishal
;
Allred, Anthony
;
Chakraborty, Goutam
- In:
Journal of international consumer marketing
21
(
2008
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10008172375
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8
The consumer's expectation formation process over time
Licata, Jane W.
;
Chakraborty, Goutam
;
Krishnan, Balaji C.
- In:
The journal of services marketing
22
(
2008
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10008057910
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9
The consumer's expectation formation process over time
Licata, Jane W.
;
Chakraborty, Goutam
;
Krishnan, Balaji C.
- In:
The journal of services marketing
22
(
2008
)
2-3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10008065421
Saved in:
10
ARTICLES - A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience
Singh, Mandeep
;
Balasubramanian, Siva K.
;
Chakraborty, …
- In:
Journal of advertising : official publication of the …
29
(
2000
)
4
,
pp. 59-76
Persistent link: https://www.econbiz.de/10008120056
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