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Johnson, Eric J.
19
Bellman, Steven
13
Varan, Duane
9
Schweda, Anika
5
Buchan, Nancy R.
2
Croson, Rachel T.A.
2
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2
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2
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of risk and uncertainty : JRU
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Harvard business review : HBR
1
International journal of advertising : the quarterly review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
ECONIS (ZBW)
156
RePEc
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Cognitive Lock-In and the Power Law of Practice
Johnson, Eric J.
;
Bellman, Steven
;
Lohse, Gerald L.
- In:
Journal of marketing
67
(
2003
)
2
,
pp. 62-75
Persistent link: https://www.econbiz.de/10005935445
Saved in:
2
On the Depth and Dynamics of Online Search Behavior
Johnson, Eric J.
;
Moe, Wendy W.
;
Fader, Peter S.
; …
- In:
Management science : journal of the Institute for …
50
(
2004
)
3
,
pp. 299-308
Persistent link: https://www.econbiz.de/10006081302
Saved in:
3
Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders - Personal video recorders (PVRs) may increase advertising avoidance but they also enable new adve...
Reading, Nicholas
;
Bellman, Steven
;
Varan, Duane
; …
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10007379252
Saved in:
4
The Impact of Comedic Violence on Viral Advertising Effectiveness
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10008395101
Saved in:
5
Interactive TV advertising: iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-840
Persistent link: https://www.econbiz.de/10009967324
Saved in:
6
The Residual Impact of Avoided Television Advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of advertising : the quarterly …
39
(
2010
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10009976422
Saved in:
7
Using Internet Behavior to Deliver Relevant Television Commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10010109605
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8
What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10010145084
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9
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-379
Persistent link: https://www.econbiz.de/10010034185
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10
A Proposed Model for Explaining and Measuring Web Ad Effectiveness
Rossiter, John R.
;
Bellman, Steven
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10008121050
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