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The Ombudsman: Reaping Benefits from Management Research: Lessons from the Forecasting Principles Project
Armstrong, J.Scott; Pagell, Ruth; Campanario, Juan Miguel; … - In: Interfaces : the INFORMS journal on the practice of … 33 (2003) 6, pp. 91-111
Persistent link: https://www.econbiz.de/10006250078
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A taxonomy of differences between consumers for market segmentation
Bock, Timothy; Uncles, Mark - In: International journal of research in marketing : IJRM ; … 19 (2002) 3, pp. 215-224
Persistent link: https://www.econbiz.de/10006173798
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Patterns of Buyer Behavior: Regularities, Models, and Extensions
Uncles, Mark; Ehrenberg, Andrew; Hammond, Kathy - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G71
Persistent link: https://www.econbiz.de/10006936054
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Generalizing patterns of store-type patronage: an analysis across major Chinese cities
Uncles, Mark; Kwok, Simon - In: The international review of retail, distribution and … 18 (2008) 5, pp. 473-494
Persistent link: https://www.econbiz.de/10008153931
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A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark; Wang, Chao; Kwok, Simon - In: Journal of marketing management : MM 26 (2010) 9, pp. 921-943
Persistent link: https://www.econbiz.de/10008453118
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Antecedents and consequences of structural change in North American retailing 1990-2010
Uncles, Mark - In: The international review of retail, distribution and … 20 (2010) 1, pp. 29-69
Persistent link: https://www.econbiz.de/10008384148
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In praise of retrospective surveys
East, Robert; Uncles, Mark - In: Journal of marketing management : MM 24 (2008) 9, pp. 929-945
Persistent link: https://www.econbiz.de/10008416675
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Consumer savvy: conceptualisation and measurement
Macdonald, Emma; Uncles, Mark - In: Journal of marketing management : MM 23 (2007) 5, pp. 497-518
Persistent link: https://www.econbiz.de/10008416685
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In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles
Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-262
Persistent link: https://www.econbiz.de/10009998279
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Achieving Reach in a Multi-Media Environment: How a Marketer's First Step Provides the Direction for the Second
Romaniuk, Jenni; Beal, Virginia; Uncles, Mark - In: Journal of advertising research 53 (2013) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10010145085