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Undetermined
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Uncles, Mark
15
Kwok, Simon
3
Armstrong, J.Scott
1
Beal, Virginia
1
Bock, Timothy
1
Campanario, Juan Miguel
1
Dowling, Grahame R.
1
East, Robert
1
Ehrenberg, Andrew
1
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1
Green, Kesten C.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of marketing management : MM
3
Journal of advertising research
2
The international review of retail, distribution and consumer research
2
Australian journal of management
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Sloan management review
1
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1
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OLC EcoSci
ECONIS (ZBW)
16
Other ZBW resources
15
RePEc
2
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1
The Ombudsman: Reaping Benefits from Management Research: Lessons from the Forecasting Principles Project
Armstrong, J.Scott
;
Pagell, Ruth
;
Campanario, Juan Miguel
; …
- In:
Interfaces : the INFORMS journal on the practice of …
33
(
2003
)
6
,
pp. 91-111
Persistent link: https://www.econbiz.de/10006250078
Saved in:
2
A taxonomy of differences between consumers for market segmentation
Bock, Timothy
;
Uncles, Mark
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10006173798
Saved in:
3
Patterns of Buyer Behavior: Regularities, Models, and Extensions
Uncles, Mark
;
Ehrenberg, Andrew
;
Hammond, Kathy
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G71
Persistent link: https://www.econbiz.de/10006936054
Saved in:
4
Generalizing patterns of store-type patronage: an analysis across major Chinese cities
Uncles, Mark
;
Kwok, Simon
- In:
The international review of retail, distribution and …
18
(
2008
)
5
,
pp. 473-494
Persistent link: https://www.econbiz.de/10008153931
Saved in:
5
A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark
;
Wang, Chao
;
Kwok, Simon
- In:
Journal of marketing management : MM
26
(
2010
)
9
,
pp. 921-943
Persistent link: https://www.econbiz.de/10008453118
Saved in:
6
Antecedents and consequences of structural change in North American retailing 1990-2010
Uncles, Mark
- In:
The international review of retail, distribution and …
20
(
2010
)
1
,
pp. 29-69
Persistent link: https://www.econbiz.de/10008384148
Saved in:
7
In praise of retrospective surveys
East, Robert
;
Uncles, Mark
- In:
Journal of marketing management : MM
24
(
2008
)
9
,
pp. 929-945
Persistent link: https://www.econbiz.de/10008416675
Saved in:
8
Consumer savvy: conceptualisation and measurement
Macdonald, Emma
;
Uncles, Mark
- In:
Journal of marketing management : MM
23
(
2007
)
5
,
pp. 497-518
Persistent link: https://www.econbiz.de/10008416685
Saved in:
9
In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles
Uncles, Mark
;
Kennedy, Rachel
;
Nenycz-Thiel, Magda
; …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 252-262
Persistent link: https://www.econbiz.de/10009998279
Saved in:
10
Achieving Reach in a Multi-Media Environment: How a Marketer's First Step Provides the Direction for the Second
Romaniuk, Jenni
;
Beal, Virginia
;
Uncles, Mark
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 221-230
Persistent link: https://www.econbiz.de/10010145085
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