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Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?
Kadiyali, Vrinda; Vilcassim, Naufel J.; Chintagunta, … - In: The journal of business : B 69 (1996) 4, pp. 459-488
Persistent link: https://www.econbiz.de/10007321672
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Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets
Sriram, S.; Chintagunta, Pradeep K.; Neelamegham, Ramya - In: Marketing science : the marketing journal of the … 25 (2006) 5, pp. 440-456
Persistent link: https://www.econbiz.de/10007376827
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Measuring Cross-Category Price Effects with Aggregate Store Data
Song, Inseong; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 52 (2006) 10, pp. 1594-1609
Persistent link: https://www.econbiz.de/10007295980
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Return on Investment Implications for Pharmaceutical Promotional Expenditures:The Role of Marketing-Mix Interactions
Narayanan, Sridhar; Desiraju, Ramarao; Chintagunta, … - In: Journal of marketing 68 (2004) 4, pp. 90-105
Persistent link: https://www.econbiz.de/10005925203
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Store Brands : Who Buys Them and What Happens to Retail Prices When They are Introduced?
Bonfrer, André; Chintagunta, Pradeep K. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 195-218
Persistent link: https://www.econbiz.de/10006079996
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Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
Chintagunta, Pradeep K.; Bonfrer, André; Song, Inseong - In: Management science : journal of the Institute for … 48 (2002) 10, pp. 1242-1267
Persistent link: https://www.econbiz.de/10006086122
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Investigating Dynamic Multifirm Market Interactions in Price and Advertising
Vilcassim, Naufel J.; Kadiyali, Vrinda; Chintagunta, … - In: Management science : journal of the Institute for … 45 (1999) 4, pp. 499-518
Persistent link: https://www.econbiz.de/10006096755
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Variety Seeking, Purchase Timing, and the "Lightning Bolt" Brand Choice Model
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 45 (1999) 4, pp. 486-498
Persistent link: https://www.econbiz.de/10006096756
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Pricing Strategies in a Dynamic Duopoly: A Differential Game Model
Chintagunta, Pradeep K.; Rao, Vithala R. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514
Persistent link: https://www.econbiz.de/10006102511
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Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 39 (1993) 9, pp. 1146-1162
Persistent link: https://www.econbiz.de/10006106528