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Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research
Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 585-603
Persistent link: https://www.econbiz.de/10006149561
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How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace
Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of retailing 85 (2009) 2, pp. 159-176
Persistent link: https://www.econbiz.de/10008259747
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First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: MSI reports : working paper series (2005) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10009893433
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First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10008082576
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How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace
Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of retailing 85 (2009) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10008889577
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Communication effects in public good games with and without provision points
Krishnamurthy, Sandeep - 2001
Persistent link: https://www.econbiz.de/10009943300
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Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10010082231
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Understanding product migration to the electronic marketplace: A conceptual framework
Yadav, Manjit S.; Varadarajan, P.Rajan - In: Journal of retailing 81 (2005) 2, pp. 125-140
Persistent link: https://www.econbiz.de/10006607076
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Marketing Strategy and the Internet: An Organizing Framework
Varadarajan, P.Rajan; Yadav, Manjit S. - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 296-312
Persistent link: https://www.econbiz.de/10006151483
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Bundle Evaluation in Different Market Segments: The Effects of Discount Framing and Buyers' Preference Heterogeneity
Yadav, Manjit S. - In: Journal of the Academy of Marketing Science 23 (1995) 3, pp. 206-215
Persistent link: https://www.econbiz.de/10006154648