Narrow search
Showing 1 - 10 of 44
Cover Image
Timeshare Exchange Mechanisms
Wang, Yu; Krishna, Aradhna - In: Management science : journal of the Institute for … 52 (2006) 8, pp. 1223-1237
Persistent link: https://www.econbiz.de/10007290193
Cover Image
Behavioral Public Finance : Tax Design as Price Presentation
Krishna, Aradhna; Slemrod, Joel - In: International tax and public finance 10 (2003) 2, pp. 189-203
Persistent link: https://www.econbiz.de/10006083595
Cover Image
The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?
Zhang, Z.John; Krishna, Aradhna; Dhar, Sanjay K. - In: Management science : journal of the Institute for … 46 (2000) 3, pp. 348-362
Persistent link: https://www.econbiz.de/10006094544
Cover Image
Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions
Krishna, Aradhna; Zhang, Z.John - In: Management science : journal of the Institute for … 45 (1999) 8, pp. 1041-1056
Persistent link: https://www.econbiz.de/10006096571
Cover Image
Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates that 2-D judgments...
Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10006898243
Cover Image
Special Section - Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates...
Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10006898289
Cover Image
A meta-analysis of the impact of price presentation on perceived savings
Krishna, Aradhna; Briesch, Richard; Lehmann, Donald R.; … - In: Journal of retailing 78 (2002) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10006616168
Cover Image
The manufacturer-retailer-consumer triad: differing perceptions regarding price promotions
Moreau, Page; Krishna, Aradhna; Harlam, Bari - In: Journal of retailing 77 (2001) 4, pp. 547-570
Persistent link: https://www.econbiz.de/10006618395
Cover Image
The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice
Brown, Christina L.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 529-539
Persistent link: https://www.econbiz.de/10006645067
Cover Image
Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle
Harlam, Bari A.; Krishna, Aradhna; Lehmann, Donald R.; … - In: Journal of business research : JBR 33 (1995) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10006742245