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Advertising Strategies in Elec...
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Einzelhandel
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An inventory decision model for new products when demand depends on dynamic advertising expenditure
Aggarwal, K. K.
;
Kumar, Alok
- In:
International journal of logistics systems and management
15
(
2013
)
4
,
pp. 424-444
Persistent link: https://www.econbiz.de/10010159612
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
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Journal of advertising research
New York, NY : Foundation
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1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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4
A Markov chain analysis on the impact of German tax loss offset restrictions
Cui, Lina
- In:
Economic papers : a journal of applied economics and policy
32
(
2013
)
1
,
pp. 122-134
Persistent link: https://www.econbiz.de/10010185284
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Are small retailers ready for the onslaught of large organised retailers? : empirical evidence from India
Kathuria, Lalit Mohan
;
Jain, Sorabh
- In:
International journal of logistics systems and management
15
(
2013
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010146134
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6
Hybrid neural network model in forecasting aggregate US retail sales
Pan, Youqin
;
Pohlen, Terrance
;
Manago, Saverio
- In:
Advances in business and management forecasting
9
(
2013
),
pp. 153-170
Persistent link: https://www.econbiz.de/10010147155
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7
International journal of retail & distribution management
Bradford : Emerald
;
anfangs: Bradford : MCB Univ. Press
-
18.1990 -
Persistent link: https://www.econbiz.de/10008369994
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8
Journal of retailing and consumer services
London [u.a.] : Elsevier
;
anfangs: London : …
-
1.1994 -
Persistent link: https://www.econbiz.de/10008374994
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9
The international review of retail, distribution and consumer research
London : Routledge
-
1.1990/91 -
Persistent link: https://www.econbiz.de/10008380451
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10
The journal of retail marketing management research : JRMMR
Hatfield
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1.2007/08 -
Persistent link: https://www.econbiz.de/10008314858
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