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Abhandlungen - Der Einfluss der Medien auf die Wirkung emotionaler Werbung. Wirkt emotionale Internetwerbung ähnlich wie emotionale Printwerbung? Ein internationaler Vergleich in z...
Diehl, Sandra; Terlutter, Ralf - In: Marketing : ZFP ; journal of research and management 28 (2006) 3, pp. 155-168
Persistent link: https://www.econbiz.de/10007291597
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The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 369-401
Persistent link: https://www.econbiz.de/10008448187
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Consumer responses towards non-prescription and prescription drug advertising in the US and Germany: They don't really like it, but they do believe it
Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: International journal of advertising : the quarterly … 27 (2008) 1, pp. 99-132
Persistent link: https://www.econbiz.de/10008124834
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Consumers' response to offensive advertising: a cross cultural study
Chan, Kara; Li, Lyann; Diehl, Sandra; Terlutter, Ralf - In: International marketing review 24 (2007) 5, pp. 606-628
Persistent link: https://www.econbiz.de/10007797760
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Entwicklung eines Verhaltensmodells für reale Läden und virtuelle Läden im Internet.
Diehl, Sandra - In: Marketing : ZFP ; journal of research and management 24 (2002), pp. 19-32
Persistent link: https://www.econbiz.de/10006824895
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The influence of advergames on consumers' attitudes and behaviour : an empirical study among young consumers
Waiguny, Martin K. J.; Terlutter, Ralf; Zaglia, Melanie E. - In: International journal of entrepreneurial venturing 3 (2011) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10009889888
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Development of TV advertising literacy in children: Do physical appearance and eating habits matter?
Spielvogel, Julia; Terlutter, Ralf - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 343-368
Persistent link: https://www.econbiz.de/10010165499
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FORSCHUNG & PROGNOSE - Kunden gewinnen und halten
Terlutter, Ralf; Kricsfalussy, Andreas - In: Marketing-Journal : ein Magazin der Produktfamilie W & … 36 (2003) 6, pp. 37-39
Persistent link: https://www.econbiz.de/10006432278
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Einflussfaktoren auf die Entwicklung der Werbekompetenz bei Kindern
Terlutter, Ralf; Spielvogel, Julia - In: Der Markt : international journal of marketing 49 (2010) 1, pp. 17-41
Persistent link: https://www.econbiz.de/10009853342
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Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K.J.; Nelson, Michelle R.; Terlutter, Ralf - In: Journal of marketing communications 18 (2012) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10009823868