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Sportlicher Erfolg : Treiber für Aktienrenditen von Sponsoren
Hattula, Stefan; Richter, Jörg; Bornemann, Torsten; … - In: Marketing Review St. Gallen : die neue … 30 (2013) 1, pp. 12-21
Persistent link: https://www.econbiz.de/10010116881
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"Die dunkle Seite des Sponsoring" : unliebsame Effekte von Rivalität auf die Sponsorenmarke
Bauer, Hans H.; Hattula, Stefan; Grimm, Alexander; … - In: Marketing Review St. Gallen : die neue … 29 (2012) 1, pp. 54-60
Persistent link: https://www.econbiz.de/10009854132
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HIRING - How Much Does a Company's Reputation Matter in Recruiting? - When it comes to reputation and the war for talent, there is every indication that one size does not fit all.
Auger, Pat; Devinney, Timothy M; Dowling, Grahame R; … - In: MIT sloan management review 54 (2013) 3, pp. 79-88
Persistent link: https://www.econbiz.de/10010104724
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Seeing the forest despite the trees: Brand effects on choice uncertainty
Eckert, Christine; Louviere, Jordan J.; Islam, Towhidul - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 256-265
Persistent link: https://www.econbiz.de/10010000267
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Financial Competence and Expectations Formation: Evidence from Australia*
BATEMAN, HAZEL; ECKERT, CHRISTINE; GEWEKE, JOHN; … - In: The economic record : er 88 (2012) 280, pp. 39-64
Persistent link: https://www.econbiz.de/10009835403
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Marketing Models and the Lucas Critique
van Heerde, Harald J.; Dekimpe, Marnik G.; Putsis, … - In: Journal of marketing research : JMR 42 (2005) 1, pp. 15-21
Persistent link: https://www.econbiz.de/10006641613
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Creating lift versus building the base: Current trends in marketing dynamics
Leeflang, Peter S.H.; Bijmolt, Tammo H.A.; van Doorn, Jenny - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10008225848
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Winners and Losers in a Major Price War
van Heerde, Harald J.; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 45 (2008) 5, pp. 499-518
Persistent link: https://www.econbiz.de/10008110493
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Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding
Ataman, M.Berk; Mela, Carl F.; Van Heerde, Harald J. - In: Journal of marketing research : JMR 44 (2007) 1, pp. 14-20
Persistent link: https://www.econbiz.de/10007596671
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Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
Leenheer, Jorna; van Heerde, Harald J.; Bijmolt, Tammo H.A. - In: International journal of research in marketing : IJRM ; … 24 (2007) 1, pp. 31-48
Persistent link: https://www.econbiz.de/10007607159