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Avoiding Television Advertising: Some Explanations from Time Allocation Theory
Rojas-MÉNdez, JosÉ I.; Davies, Gary - In: Journal of advertising research 45 (2005) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10006499604
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Universal differences in advertising avoidance behavior: A cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10008272389
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Chilean wine producer market orientation: comparing MKTOR versus MARKOR
Rojas-Méndez, José I.; Rod, Michel - In: International journal of wine business research : IJWBR 25 (2013) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10010099335
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The U.S. brand personality: A Sino perspective
Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1028-1034
Persistent link: https://www.econbiz.de/10010119578
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A Time Attitude Scale for Cross Cultural Research
Rojas-Méndez, José I.; Davies, Gary; Omer, Omer; … - In: Journal of global marketing 15 (2002) 3-4, pp. 117-148
Persistent link: https://www.econbiz.de/10006974725
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Universal differences in advertising avoidance behavior: A cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-955
Persistent link: https://www.econbiz.de/10008878833