The U.S. brand personality: A Sino perspective
| Year of publication: |
2013
|
|---|---|
| Authors: | Rojas-Méndez, José I. ; Murphy, Steven A. ; Papadopoulos, Nicolas |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 8, p. 1028-1034
|