Narrow search
Showing 1 - 5 of 5
Cover Image
Motivators for the intention to use mobile TV: A comparison of South Korean males and females
Choi, Yung Kyun; Kim, Juran; McMillan, Sally J. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 147-168
Persistent link: https://www.econbiz.de/10008212351
Cover Image
Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
Kim, Juran; McMillan, Sally - In: International journal of advertising : the quarterly … 37 (2008) 1, pp. 99-113
Persistent link: https://www.econbiz.de/10009976346
Cover Image
Experience effects on interactivity: Functions, processes, and perceptions
Kim, Juran; Spielmann, Nathalie; McMillan, Sally J. - In: Journal of business research : JBR 65 (2012) 11, pp. 1543-1551
Persistent link: https://www.econbiz.de/10010032144
Cover Image
Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
Kim, Juran; Mcmillan, Sally - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 99-112
Persistent link: https://www.econbiz.de/10008124727
Cover Image
Towards a theoretical framework of motivations and interactivity for using IPTV
Kim, Juran; Lee, Ki Hoon - In: Journal of business research : JBR 66 (2013) 2, pp. 260-264
Persistent link: https://www.econbiz.de/10010054606