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La management d'une servuction <<on line>>: quelles caractéristiques et implications pour le marketing?
Sabadie, William
;
Vernette, Eric
- In:
Revue gestion 2000 : actualités perfectionnements
22
(
2005
)
6
,
pp. 171-196
Persistent link: https://www.econbiz.de/10006641933
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Études - Marketing stratégique, stratégie marketing : proposition d'une grille de lecture intégrative.
Capelli, Sonia
;
Sabadie, William
- In:
Revue française du marketing
(
2009
)
224
,
pp. 7-21
Persistent link: https://www.econbiz.de/10008338518
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