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Exploring intra-industry competitive heterogeneity: The identification of latent competitive groups
DeSarbo, Wayne S.; Wang, Qiong; Blanchard, Simon J. - In: Journal of modelling in management 5 (2010) 2, pp. 94-124
Persistent link: https://www.econbiz.de/10008437942
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Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data
DeSarbo, Wayne S.; Atalay, A.Selin; LeBaron, David; … - In: Journal of consumer research : JCR ; an … 35 (2008) 1, pp. 142-153
Persistent link: https://www.econbiz.de/10008064332
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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10009866302
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ESB KOMPAS
Kim, Yong Bae; Lee, Ik Jae; Kim, Song Yih; Kim, Jun Won; … - In: Economisch statistische berichten : ESB 94 (2009) 4573, pp. 706-707
Persistent link: https://www.econbiz.de/10008344461
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Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection
Kim, Sunghoon; Fong, Duncan K H; DeSarbo, Wayne S - In: Journal of marketing research : JMR 49 (2012) 5, pp. 725-737
Persistent link: https://www.econbiz.de/10010031978
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Putting strategic human resource management in context : a contextualized model of high commitment work systems and its implications in China
Kim, Sunghoon; Wright, Patrick M. - In: Management and organization review : MOR ; the journal … 7 (2011) 1, pp. 153-174
Persistent link: https://www.econbiz.de/10009869059
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Social capital of the HR department, HR's change agent role, and HR effectiveness: evidence from South Korean firms
Kim, Sunghoon; Ryu, Seongmin - In: The international journal of human resource management 22 (2011) 8, pp. 1638-1654
Persistent link: https://www.econbiz.de/10009015642
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Disaggregate market share response models
Desarbo, Wayne S.; Degeratu, Alexandru M.; Ahearne, … - In: International journal of research in marketing : IJRM ; … 19 (2002) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10006173796
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Incorporating context effects in the multidimensional scaling of 'pick any-N' choice data
Kim, Juyoung; Chatterjee, Rabikar; DeSarbo, Wayne S.; … - In: International journal of research in marketing : IJRM ; … 16 (1999) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10006196035
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Judgments of brand similarity
Bijmolt, Tammo H.A.; Wedel, Michel; Pieters, Rik G.M.; … - In: International journal of research in marketing : IJRM ; … 15 (1998) 3, pp. 249-268
Persistent link: https://www.econbiz.de/10006199590