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Bowden, Jana
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OLC EcoSci
ECONIS (ZBW)
39
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The process of customer engagement : a conceptual framework
Bowden, Jana Lay-Hwa
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10009884912
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2
What's in a relationship?: Affective commitment, bonding and the tertiary first year experience - a student and faculty perspective
Bowden, Jana Lay-Hwa
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 428-451
Persistent link: https://www.econbiz.de/10010138871
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3
BRAND ENGAGEMENT - Engagement: Old wine in a new bottle? We all talk about engagement: But what do we mean? Emotional engagement is key to brand loyalty, not just ad effectiveness.
Bowden, Jana
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2008
),
pp. 43-45
Persistent link: https://www.econbiz.de/10008081581
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4
Sex doesn't matter: the role of gender in the formation of student-university relationships
Bowden, Jana
;
Wood, Leigh
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 133-157
Persistent link: https://www.econbiz.de/10009797638
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5
To Delight or Not to Delight? An Investigation of Loyalty Formation in the Restaurant Industry
Bowden, Jana
;
Dagger, Tracey
- In:
Journal of hospitality marketing & management
20
(
2011
)
5
,
pp. 501-525
Persistent link: https://www.econbiz.de/10009133704
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6
Identifying the initial target consumer for innovations: an integrative approach
Bowden, Jana
;
Corkindale, David
- In:
Marketing intelligence & planning
23
(
2005
)
6-7
,
pp. 562-573
Persistent link: https://www.econbiz.de/10006956496
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7
Identifying the initial target consumer for innovations: an integrative approach
Bowden, Jana
;
Corkindale, David
- In:
Marketing intelligence & planning
23
(
2005
)
6
,
pp. 562-573
Persistent link: https://www.econbiz.de/10006958125
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8
Stakeholder relations as social capital in early modern international trade
Ojala, Jari
;
Luoma-aho, Vilma
- In:
Business history
50
(
2008
)
6
,
pp. 749-764
Persistent link: https://www.econbiz.de/10008147460
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9
Recognizing definitive stakeholders in corporate environmental management
Paloviita, Ari
;
Luoma-aho, Vilma
- In:
Management research review
33
(
2010
)
4
,
pp. 306-317
Persistent link: https://www.econbiz.de/10008404415
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10
Towards a more dynamic stakeholder model : acknowledging multiple issue arenas
Luoma-aho, Vilma
;
Vos, Marita
- In:
Corporate communications : an international journal
15
(
2010
)
3
,
pp. 315-331
Persistent link: https://www.econbiz.de/10010086071
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