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Swedish
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Grönroos, Christian
32
Gummesson, Evert
2
Helle, Pekka
2
Ravald, Annika
2
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1
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1
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Ekonomiska Samfundets tidskrift
4
Management decision : MD
4
Journal of service management
3
The journal of business & industrial marketing
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Journal of the Academy of Marketing Science
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service research : JSR
1
Managing service quality : MSQ ; an international journal
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Marketing theory
1
Revista de administração de emprêsas : RAE
1
Revue française du marketing
1
The journal of services marketing
1
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OLC EcoSci
ECONIS (ZBW)
106
USB Cologne (EcoSocSci)
21
RePEc
6
Other ZBW resources
5
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1
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009870763
Saved in:
2
Internationell marknadsföring inom tjänstesektorn
Grönroos, Christian
- In:
Ekonomiska Samfundets tidskrift
31
(
1978
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10009917697
Saved in:
3
Servicenäringarna saknas i företagsekonomisk forskning
Grönroos, Christian
- In:
Ekonomiska Samfundets tidskrift
32
(
1979
)
1
,
pp. 195-200
Persistent link: https://www.econbiz.de/10009917700
Saved in:
4
Konkurrenskraft i servicesamhället
Grönroos, Christian
- In:
Ekonomiska Samfundets tidskrift
40
(
1987
)
3
,
pp. 137-144
Persistent link: https://www.econbiz.de/10009917798
Saved in:
5
Critical service logic: making sense of value creation and co-creation
Grönroos, Christian
;
Voima, Päivi
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10010075595
Saved in:
6
Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements
Grönroos, Christian
;
Helle, Pekka
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 344-360
Persistent link: https://www.econbiz.de/10009978668
Saved in:
7
The emergence of the new service marketing: Nordic School perspectives
Gummesson, Evert
;
Grönroos, Christian
- In:
Journal of service management
23
(
2012
)
4
,
pp. 479-498
Persistent link: https://www.econbiz.de/10009998593
Saved in:
8
How Does Language Matter for Services? Challenges and Propositions for Service Research
Holmqvist, Jonas
;
Grönroos, Christian
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 430-443
Persistent link: https://www.econbiz.de/10010036792
Saved in:
9
Relationship marketing: Strategic and tactical implications
Grönroos, Christian
- In:
Management decision : MD
34
(
1996
)
3
,
pp. 5-14
Persistent link: https://www.econbiz.de/10006586501
Saved in:
10
From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
Grönroos, Christian
- In:
Management decision : MD
32
(
1994
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10006598721
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