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Egoistic and altruistic claims...
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Konsumentenverhalten
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USA
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Journal of fashion marketing and management
11
International journal of business and globalisation : IJBG
3
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College students' apparel shopping orientation and brand/product preferences
Bahng, Youngjin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010184336
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2
What is cool? : operationalizing the construct in an apparel context
Runyan, Rodney C.
;
Noh, Mijeong
;
Mosier, Jon
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 322-340
Persistent link: https://www.econbiz.de/10010184339
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3
Voluntary simplicity : the Great American Apparel Diet
Wu, Dorothy E.
;
Thomas, Jane Boyd
;
Moore, Marguerite
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010184341
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4
Journal of current issues and research in
advertising
: JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
Saved in:
5
International journal of
advertising
: the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
6
Journal of
advertising
research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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7
Attitude formation towards local and international ecological face and body care brands among Lithuanian female consumers
Pikturnienė, Indrė
;
Mackelaitė, Aistė
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010148152
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8
What is a label worth? : defining the alternatives to organic for US wool producers
Bernard, John C.
;
Hustvedt, Gwendolyn
;
Carroll, Kathryn A.
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10010184343
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9
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
10
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
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