Narrow search
Showing 1 - 4 of 4
Cover Image
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.; Pillai, Deepa; Balasubramanian, Siva K. - In: The journal of product & brand management 19 (2010) 7, pp. 487-496
Persistent link: https://www.econbiz.de/10008720143
Cover Image
Message exposure with friends: The role of social context on attitudes toward prominently placed brands
Coker, Kesha K.; Altobello, Suzanne A.; … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 102-111
Persistent link: https://www.econbiz.de/10010094866
Cover Image
Alternative marketplaces in the 21st century: Building community through sharing events
Albinsson, Pia A.; Yasanthi Perera, B. - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10009997779
Cover Image
Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.; Albinsson, Pia A. - In: European journal of marketing : EJM 46 (2012) 11, pp. 1476-1501
Persistent link: https://www.econbiz.de/10010041692