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Balancing external adaptation and internal effectiveness: Achieving better brand performance
O'Cass, Aron; Ngo, Liem Viet - In: Journal of business research : JBR 60 (2007) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10007392015
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Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10008162552
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Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-60
Persistent link: https://www.econbiz.de/10008446494
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Value creation architecture and engineering: A business model encompassing the firm-customer dyad
Ngo, Liem Viet; O'Cass, Aron - In: European business review : EBR ; the official journal … 22 (2010) 5, pp. 496-515
Persistent link: https://www.econbiz.de/10008452796
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Market orientation versus innovative culture: two routes to superior brand performance
O'Cass, Aron; Ngo, Liem Viet - In: European journal of marketing : EJM 41 (2007) 7-8, pp. 868-887
Persistent link: https://www.econbiz.de/10007763288
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The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 21 (2013) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10010070095
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Innovation and business success: The mediating role of customer participation
Ngo, Liem Viet; O'Cass, Aron - In: Journal of business research : JBR 66 (2013) 8, pp. 1134-1142
Persistent link: https://www.econbiz.de/10010119589
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ACHIEVING ALLIANCE INNOVATION VIA ALLIANCE LEARNING: AN EMPIRICAL STUDY
BUCIC, TANIA; NGO, LIEM VIET - In: International journal of innovation management 17 (2013) 4
Persistent link: https://www.econbiz.de/10010173831
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Examining the marketing planningmarketing capability interface and customer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-482
Persistent link: https://www.econbiz.de/10010026078
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Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Journal of marketing management : MM 28 (2012) 1, pp. 173-188
Persistent link: https://www.econbiz.de/10009818319