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Hetsroni, Amir
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Tukachinsky, Riva H.
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Journal of current issues and research in advertising : JCIRA
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Journal of advertising : official publication of the American Academy of Advertising
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The Use of Fine Art in Advertising: A Survey of Creatives and Content Analysis of Advertisements
Hetsroni, Amir
;
Tukachinsky, Riva H.
- In:
Journal of current issues and research in advertising : …
27
(
2005
)
1
,
pp. 93
Persistent link: https://www.econbiz.de/10008116630
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Values in Infomercials and Commercials: The Influence of Format, Product Type and Advertisement Approach
Hetsroni, Amir
- In:
Journal of current issues and research in advertising : …
25
(
2003
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10008118234
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ARTICLES - The Relationship between Values and Appeals in Israeli Advertising: A Smallest Space Analysis
Hetsroni, Amir
- In:
Journal of advertising : official publication of the …
29
(
2000
)
3
,
pp. 55-68
Persistent link: https://www.econbiz.de/10008120069
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