Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Taiwanese Children as Consumer...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
2
Language
All
Undetermined
2
Author
All
McNeal, James U.
2
Chan, Kara
1
Ji, Mindy F.
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
OLC EcoSci
ECONIS (ZBW)
23
Other ZBW resources
14
RePEc
6
USB Cologne (EcoSocSci)
4
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
ARTICLES - How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis
Ji, Mindy F.
;
McNeal, James U.
- In:
Journal of advertising : official publication of the …
30
(
2001
)
3
,
pp. 79
Persistent link: https://www.econbiz.de/10008119404
Saved in:
2
Chinese children's attitudes towards television advertising: Truthfulness and liking
Chan, Kara
;
McNeal, James U.
- In:
International journal of advertising : the quarterly …
23
(
2004
)
3
,
pp. 337-360
Persistent link: https://www.econbiz.de/10008128452
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
